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Europe's number one choice in wholesale


About Us

As the gaming and toy industries have converged, Creative has become home to a fast growing toy business, which was formed to meet the demand from its retail customers for toy lines to put on shelf alongside computer games.

Creative's strategy is to continue to grow their toy division by making available established toy lines through the acquisition of distribution rights for established toy lines alongside toy ranges that they have developed in house. Creative Toys Company has it's own identity within Creative Distribution's video game business but is able to use Creative Distribution's Telesales team to target customers that haven't traditionally purchased toys. Mark Stinchcombe the ex-CEO of Corinthian and Glenn Barnard, a games industry veteran, have been recruited to give this growing business a separate identity and clear toy focus.

Our Brands

Check out our toy ranges we have developed in house, here at Creative Toys.

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SoccerStarz are officially licensed 5cm football mini-figures. The brand started in 2012 and Creative holds licenses with clubs and national teams including Arsenal, Liverpool, Man City, Paris St Germain and England. SoccerStarz are a perfect pocket-money priced product or fan accessory and we have carried out several successful promotions with national federations and their sponsors.


Football’s Finest are 1:3 scale resin statues of some of the world’s best footballers and sits under the parent brand SoccerStarz. Creative currently has licenses with Liverpool FC and Paris St Germain to produce high-end realistic looking statues of players like Mohamed Salah, Lionel Messi and Kylian Mbappe.

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 Mimiconz are caricature style 20cm figurines of some of the world’s most recognised public figures and celebrities. The brand started in 2020 with the World Leaders range and Creative has most recently released figurines of Lord Sugar and Tyson Fury.


T.E.A.M. Rudolph are collectible mini-figures based on characters from the original children’s Christmas film. The range includes Rudolph the Red-Nosed Reindeer, Santa, the other reindeer and Bumble the Snowman.

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Brands we work with

As well as our own brands, we also source figures from reputable toy brands. We have a wide range of toys including, licensed toys and award-winning favourites in stock here at Creative! Create an account today to view our full stock list.

We are always on the look out for other new partners & brands  to come and work with us too. If you have a product or range and you would like us to supply the retail sector.. lets discuss, contact us today.

Contact Us

For any enquiries, please contact us. We’d love to hear from you.
Our office hours are Monday to Friday from 8:30am to 5:30pm.

Our Office

Unit 2 Beddington Lane



Beddington Lane Industrial Estate

Call Us

Business: 02086643456

Email Us

Get in contact with us via Email:

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